STYLE

LUXURY 
FROM ETTINGER


Every girl must have a luxury purse even if it is empty! Luxury leather goods company Ettinger fulfills staple luxury needs by offering little gems... BY TANYA ZAKARIA

tyle-rich, gold-poor opulence seekers appreciate the importance of owning small treasures that can be scattered amongst the rubble of one’s accessories. Every girl must have a luxury purse even if it is empty!
     Luxury leather goods company Ettinger fulfills staple luxury needs by offering little gems, in the form of leather goods, to credit-crunch-stricken career girls and affluent jetsetters alike. If Brittania needed a leather clutch for her mighty hand Ettinger would be sure to make it!
     The British brand is rock solid in terms of quality and timeless elegance and like an old oak tree, conceals its age until you count the number of luxury key case rings that it has spanned over the past nine decades. Modern luxury enthusiasts may appreciate a trip down heritage lane to know how the luxury gifts business that grew from strength to strength came to be…
     Former film producer Gerry Ettinger founded the company in 1934, his networks in England and Europe helping to sow the Ettinger seeds. Ettinger’s 1940’s post-war return to London saw it rejuvenated by trade growth. Ahead of his 1950’s time, multi-lingual Gerry travelled to seal international deals. An acquisition of a small leather goods manufacturer (operating in London since 19th century) coupled with Gerry’s design innovation and craftmenship began to hoist the company towards the pole position it holds today. An International company by the 1990s, it slipped the prestigious Wimbledon License under its luxury belt,

and literally received the Royal Warrant stamp of approval winning the right to carry HRH Prince of Wales Cipher of three feathers on all its products. Instead of partying like it was 1999, Ettinger revived James Homer Ltd one of the UK’s oldest leather goods manufacturers with an acquisition that proved to secure its bolt of success. All of Ettingers products are now hand-made by the best skilled craftsmen who live at Homer! So there you have the Ettinger history potted in a luxury jam jar!
     Ettinger stockists include all the luxury greats - Harrods, Harvey Nicks, Fortnum and Mason. A seasonal must, offering up a host of leather treasures in time for summer such as travel bags for sunny European jaunts, journals ideal for penning that shameful Mills & Boon-esque summer romance, ipad cases - a chic mask for our inner geek, is there anything more luxurious than beautiful stationery even if it is used to write mundane shopping lists!



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The collections provide perfect pockets of choice to the discerning luxury hunter. From the clever shoe-inspired patterns of ‘Brogue’ to the sophisticated British simplicity of ‘Lifestyle’, the fashionista’s choice the ‘Croco’ glimmering in the glamorous corner of Ettinger’s table in contrast to ‘Pinstripe’ the chic city slicker’s best option and homage to the power suit.
     A little piece of luxury to suit all tastes can be found. You can’t possibly go wrong with a brand that has striking designs; craftsmanship beyond excellence, quality as high as Kilimanjaro and collections just as luxurious as Hermes.

When you shop for this season’s staple luxury piece you are guaranteed to find it at Ettingers. Remember even if your purse is empty at least make it one to be noticed!