Fashion News

JAEGER TEAMS UP
With London-based Brands

Refreshing the brand for spring, high-end retailer Jaeger teams with some of Britain’s most exclusive yet recognised brands. by NICOLA ROTHERY

The Jaeger flagship store on Regent Street will showcase its own Boutique line as well as incorporating a few other London-based designers. Among the brands that will now be available in Jaeger are Preen, Goat, Mawi and Charlotte Taylor.

While Jaeger’s Boutique collection includes 70’s inspired colours and prints for spring 2013 at a high-end price point, the partnered brands will offer spring 2013 catwalk looks at luxury brand price points.

"Jaeger promises to serve as the high street destination for fresh, on-trend spring wardrobes."

Known for its natural and contemporary aesthetics, Jaeger will now incorporate the signatures of these other established British brands.

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Fashion News

ASDA GOES DESIGNER
G21 Talent Collection

George at Asda may not be known for playing host to forward-fashion, but this is about to change, with the next generation of great British designers by CASEY GILLINGS

George’s new G21 Talent Collection, has been produced by last year’s Graduate Fashion Week designers who are all, and I quote “five hotly tipped style stars”.

Claire Acton, Chloe Jones, Jessica Piper, Frankie Quinn and Chloe Horsfield, were all scoted for their unique flair.

These new designers are changing the face of George bringing it to forefront of fashion with catwalk-inspired designs

"There is a great mix that will cater to a variety of different tastes "

I’m A Celebrity Get Me Out Of Here presenter, Laura Whitmore has been snapped up by Asda to model this fabulous new collection.

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Fashion News

J.CREW & LIBERTY
Collaboration

The wait is over. American high-street retailer J.Crew is coming to the UK! Prior to opening its first store on Regent Street, the brand is teaming up with the British signature, Liberty by NICOLA ROTHERY

J.Crew has created a 30-piece collection ranging from trousers to shirts to hats and clutches using 12 prints from the British department store.

The collection combines beloved Liberty floral designs with J.Crew’s American hipster quirkiness.

Our favourite pieces from the collection rooted in both American and British

"J.Crew/Liberty collaboration is just what we need to jumpstart spring looks. "

preppy traditions include the floral pattern toothpick trousers—perfect for spring

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Fashion news

SOL SANA FOOTWEAR
Launches in the UK

Chic and unique, Australian footwear brand Sol Sana are launching their debut UK collection... BY NATASHA COLYER

Forget tip toeing quietly into Summer this year, and get ready to set foot in the style stakes with a bang. For highly acclaimed Australian footwear brand Sol Sana are launching in the UK for the very first time.

Available exclusively through Anthropologie, the collection is designed around a palette of nudes with flashes of flattering metallic and coral, ensuring you are sure to set your foot high in the trends. The collection is created from beautifully crafted leather, and works to merge high fashion styling with comfort, wearability and affordability.

"Aimed at fashion forward women in the 20s, 30s and 40s..."

With Sol Sana’s design philosophy being based on originality and versatility, these shoes certainly tick all the boxes...

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Fashion News

TROP50 
Summer's juiciest fashion secret

As temperatures rise higher, so do the fashion stakes, and here is one juicy fashion treat you would be crazy to miss out on... BY NATASHA COLYER

We are finally reaching the end of what has felt like the longest winter of our lives, and it is time to start planning past our trousered legs and jumper-wrapped bodies to the summer; A time of tanned legs, beautiful prints, and lounging on the beach with an ice cold tropical drink. So what could be better than a combination of the two?

Juice experts, Tropicana, and iconic fashion designer Richard Nicoll have joined forces to release a limited edition version of Nicoll’s trademark Stella t-shirt dress.

"Only 50 of these special dresses have been created..."

Of the collaboration, he said: "I'm pleased to be launching a limited edition dress in collaboration with Tropicana. Trop50 is a product that will appeal to a fashion aware consumer and I'm glad to be designing an exclusive version of one of our signature best sellers for the launch."...

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Tested & Tried

DISPLAYING CLIMATE REVOLUTION
For Vivienne Westwood

Profound London designer Vivienne Westwood makes a visual display in her store for a British and worldwide revolution... BY ARIEL MCPHERSON

Vivienne Westwood is well known for her ‘political involvement’ and has made a big statement with recycled installations designed by Joe Rush in her Conduit Street store.

Climate Revolution is the movement Vivienne wants to make worldwide with her fashion; and Joe Rush sculptures on how we should be aware of climate change with an artistic vision.

"The fight is no longer between the classes or between rich and poor but between the idiots and the eco-conscious."-Vivienne Westwood

London born artist Joe Rush is well-known for his use with car parts...

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Style

ELEY KISHIMOTO & CLARKS
"Living with Patterns"

It's a well known fact that the first thing people notice about you are your feet, and with this fabulous footwear, you're sure to do anything but blend in with the crowd... BY NATASHA COLYER

Never again will you step a toe out of line with Clarks fabulous new collection that sees a collaboration with Eley Kishimoto.

This fabulous partnering aims to marry the creative flair of the print duo with the amazing craftsmanship of Clarks- and the end result is a range of footwear that will have you rushing to the shops this winter.

"Each shoe comes in three different prints..."

Clarks began with a simple moment of inspiration in 1825 and the Somerset based family business has consistently kept in step with the fashions on the street ever since...

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Style

LIBERTY IN BLOOM  
Flower Show Collection 

Liberty are in full bloom, releasing their Spring/Summer 2013 fabric collection... BY AINSLEY CAMPBELL

Liberty has released their Spring Summer 2013 fabric collection “The Flower Show”.

Inspired by many trips to the Chelsea Flower Show, previous artistic collaborations and archival documents, the in-house design team have created ten beautiful new designs which develop and celebrate Liberty’s signature and iconic print.

The designs are bursting with botanical prints, particularly the ‘Archipelago’ and Flora Fusion designs

"Inspired by visits to the Chelsea Flower Show..."

‘Floral Eve’ was based on a large botanical painting ‘The Herbarium Specimen’ painted by Rachel Pedder Smith...

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Style

EDGY KNITWEAR
From Vivienne Westwood

“Are you shopping for an edgy modern take on the classic knits? Browse through the new Vivien Westwood collection... BY NAOMI BENNETT

Shopping for warmth this winter? In collaboration with the Wool mark Company Merino Laine, Vivienne Westwood celebrates the finest Australian merino wool in an Autumn- Winter 12/13 collection.

The luxury 12 piece collection presents a unique selection of garments showcasing the true versatility of the merino fibre.

"So have a fashion conscience as well as being fashion conscious ..."

“If wool is the king, silk is the queen, cotton the aunt and linen the uncle.” said Westwood....

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Style

BERNSTOCK SPEIRS 
Brick Lane

If you happen to be in Brick Lane there is a small hat boutique worth visiting. There you will meet lovely Paul Bernstock and Thelma Speirs who create beautiful handcrafted hats. For My Chic City the duo answered a couple of questions while they modelled for us in their studio... BY MICHAEL ZODIATIS

We met Paul Bernstock and Thelma Speirs in their small boutique on Brick Lane Road. Established in the eighties, the dynamic duo, inspired by the vibrant London music scene, create fashionable and innovative hats.

With two womenswear and two menswear collections per year, the hats focus on a utilitarian sporty fashion using unconventional fabrics and techniques.

“Paul and Thelma are not only talented, there are passionate about what they do...”

Their success is not random. Paul and Thelma are not only talented, there are passionate about what they do, resulting in a range of impressive collaborations with top designers.

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