GALLERY IN THE AIR
Virgin Atlantic
Is it some art? Is it a plane? Actually it's both... BY NATASHA COLYER
The beautiful thing about art is the way in which it can transport you another place far away, and now Virgin Atlantic is giving this a more literal meaning. They are launching the world’s first commercial art gallery at 35,000ft in a unique partnership with acclaimed British artist Ben Eine, taking art to (very literal) new heights!
Upper Class passengers flying between London and New York now have the opportunity to view and purchase a series of one-of-a-kind paintings in this cutting edge initiative from Virgin Atlantic.
“We have created a completely original way of appreciating and buying art..."
It aims to further enhance passengers’ in-flight shopping and entertainment experience, taking the display and sale of fine art into a previously un-ventured territory.The ten bespoke pieces of art will be priced between £2,500 and £15,000 in Ben Eine’s trademark typography style...
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